Manhattan Special
Manhattan Special is a brand of coffee soda that has been produced and distributed by the Manhattan Special Bottling Corp. since 1895. Originating in the New York City borough of Brooklyn, it is one of the oldest soft drinks in the United States that is still in production. The drink is known for its unique combination of carbonated water and espresso coffee, offering a distinct taste that has garnered a dedicated following over the years.
History
The Manhattan Special Bottling Corp. was founded in 1895 by Italian immigrant Michael Garavuso. The company began as a small operation in the Williamsburg neighborhood of Brooklyn, where Garavuso started producing his coffee soda using traditional Italian methods. The name "Manhattan Special" was chosen to reflect the high quality and sophistication the brand aspired to represent, despite being based in Brooklyn. Over the years, the company has remained family-owned and operated, passing through generations of the Garavuso family.
Production
The signature product, Manhattan Special Espresso Coffee Soda, is made using a blend of specially selected coffee beans. These beans are roasted, ground, and then brewed to create a concentrated coffee base. This base is then mixed with carbonated water and sugar to create the final product. The company has maintained its original recipe and production methods, emphasizing the importance of tradition in its brand identity.
Varieties
In addition to the original Espresso Coffee Soda, Manhattan Special has expanded its product line to include several other flavors and varieties. These include:
- Diet Espresso Coffee Soda
- Vanilla Cream Soda
- Sarsaparilla
- Gassosa (Lemon Soda)
- Orange Soda
- Cherry Soda
Each variety aims to cater to different taste preferences while maintaining the quality and craftsmanship associated with the Manhattan Special brand.
Cultural Significance
Manhattan Special has achieved a cult following, particularly among New Yorkers and Italian-American communities. Its longevity and unique flavor profile have made it a nostalgic beverage for many, evoking memories of old New York and traditional Italian espresso culture. The drink has also been featured in various films, television shows, and books, further cementing its status as a cultural icon.
Distribution
While originally available primarily in New York City, Manhattan Special has expanded its distribution over the years. It can now be found in select stores across the United States and through online retailers. Despite this expansion, the company remains committed to its roots, continuing to produce its beverages in Brooklyn.
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