Hjem-IS
Hjem-IS is a Danish brand of ice cream that is known for its unique distribution method, where ice cream is sold directly to consumers from refrigerated trucks. The brand is a part of the Unilever group and operates primarily in Denmark, but also has a presence in other Scandinavian countries.
History
Hjem-IS was founded in 1976 in Denmark. The concept was inspired by the American ice cream truck model, where ice cream is sold directly to customers in residential areas. The brand quickly gained popularity due to its convenience and the novelty of having ice cream delivered to one's doorstep.
Distribution Method
The hallmark of Hjem-IS is its fleet of blue and white refrigerated trucks, which are equipped with a distinctive bell that alerts customers to their presence. These trucks follow specific routes and schedules, making regular stops in neighborhoods to sell ice cream directly to consumers. This method of distribution allows Hjem-IS to maintain a close relationship with its customers and ensures the freshness of its products.
Product Range
Hjem-IS offers a wide variety of ice cream products, including:
The brand is known for its high-quality ingredients and innovative flavors, which cater to a wide range of tastes and preferences.
Market Presence
While Hjem-IS is primarily known in Denmark, it has expanded its operations to other Scandinavian countries, including Sweden and Norway. The brand has adapted its product offerings and distribution methods to suit the preferences and needs of consumers in these markets.
Environmental Initiatives
Hjem-IS is committed to sustainability and has implemented several initiatives to reduce its environmental impact. These include:
- Using eco-friendly refrigerants in their trucks
- Implementing energy-efficient practices in their production facilities
- Reducing plastic packaging and increasing the use of recyclable materials
See Also
References
External Links
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