Hills Bros. Coffee

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Jar of Hills Brothers Coffee

Hills Bros. Coffee is a well-known American coffee brand that has been in existence since the late 19th century. The company is recognized for its pioneering efforts in the coffee industry, particularly in the development of vacuum-packed coffee.

History

Hills Bros. Coffee was founded in 1878 by brothers Austin Hills and Reuben Hills in San Francisco, California. The company initially operated as a small retail coffee shop but quickly expanded due to the high quality of its products and innovative marketing strategies.

In 1900, Hills Bros. Coffee introduced the concept of vacuum-packing coffee, which significantly extended the shelf life of the product and preserved its freshness. This innovation revolutionized the coffee industry and set a new standard for coffee packaging.

Products

Hills Bros. Coffee offers a wide range of coffee products, including ground coffee, whole bean coffee, and single-serve coffee pods. The brand is known for its rich, smooth flavor and high-quality beans sourced from various coffee-growing regions around the world.

Marketing and Branding

The iconic Hills Bros. Coffee logo features the image of an Arab man, known as the "Taster," who is depicted sipping a cup of coffee. This logo has become synonymous with the brand and is recognized by coffee enthusiasts worldwide.

Headquarters

The original headquarters of Hills Bros. Coffee was located in San Francisco, California. The company later moved its operations to other locations as it expanded its market reach.

Legacy

Hills Bros. Coffee has left a lasting impact on the coffee industry through its innovative packaging techniques and commitment to quality. The brand continues to be a popular choice among coffee drinkers and maintains a strong presence in the market.

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Contributors: Prab R. Tumpati, MD