HelloFresh

HelloFresh is a German-based company that operates in the international meal-kit sector. Founded in 2011, HelloFresh delivers meal kits to customers' homes on a weekly basis. The company's meal kits include pre-portioned ingredients and step-by-step recipes, allowing customers to prepare home-cooked meals without the need for meal planning or grocery shopping.

History

HelloFresh was founded in November 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. The company initially launched in Germany, and expanded to the Netherlands, UK, USA, and Australia by 2012. As of 2021, HelloFresh operates in 14 countries.

Business Model

HelloFresh operates on a subscription-based model. Customers choose from a variety of weekly menus and select their preferred delivery date. The company's meal kits are designed to cater to different dietary preferences, including vegetarian, low-calorie, and family-friendly options.

Reception

HelloFresh has been well-received for its convenience and variety. However, it has also faced criticism for its environmental impact, particularly in relation to its packaging.

References

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HelloFresh

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