Health marketing
Health Marketing
Health marketing (pronunciation: /hɛlθ ˈmɑːrkɪtɪŋ/) is a multidisciplinary area of public health practice. This innovative field transcends traditional disciplinary boundaries, involving concepts from marketing, public health, health promotion and health communication.
Etymology
The term "health marketing" is a combination of the words "health", derived from the Old English hǣlth, and "marketing", which comes from the Old French marchiet.
Definition
Health marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations.
Related Terms
- Health Communication: The study and use of communication strategies to inform and influence individual and community decisions that enhance health.
- Public Health: The science of protecting and improving the health of people and their communities.
- Health Promotion: The process of enabling people to increase control over, and to improve, their health.
- Marketing: The action or business of promoting and selling products or services, including market research and advertising.
Importance
Health marketing is a way to communicate information to promote, maintain and improve health. It incorporates the strategies and methods of health communication to inform, influence and empower individuals, communities, health professionals, and policy makers. This can lead to improved health outcomes, reduced health disparities, and enhanced health care delivery.
Techniques
Health marketing techniques include audience segmentation, behavior change communication, and social marketing. It also involves a wide range of strategies and techniques that are used to communicate with and influence the decisions of the target audience.
See Also
External links
- Medical encyclopedia article on Health marketing
- Wikipedia's article - Health marketing
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