Frooti
Frooti is a popular mango flavored drink in India. It is produced by Parle Agro and was launched in 1985. Frooti is often credited with introducing the concept of a Tetra Pak to India.
History
Frooti was launched by Parle Agro in 1985. It was the first Tetra Pak drink to be launched in India. The drink was initially sold in a green rectangular box, but the packaging has evolved over the years. Today, Frooti is available in a variety of packaging formats, including small Tetra Paks, large PET bottles, and even a 'sipper' format.
Branding and Marketing
Frooti has been marketed with a number of memorable advertising campaigns. The brand's tagline, "Mango Frooti, Fresh and Juicy," is well-known throughout India. Frooti has also used a number of celebrity endorsers, including Shah Rukh Khan, Allu Arjun, and Alia Bhatt.
Ingredients
The primary ingredient in Frooti is mango pulp. Other ingredients include water, sugar, citric acid, and ascorbic acid. Frooti does not contain any artificial flavors or colors.
Reception
Frooti has been well-received in India and is one of the country's most popular mango drinks. It is often consumed as a refreshing beverage during the hot summer months.
See Also
References
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Contributors: Prab R. Tumpati, MD
