Etude House
Etude House is a South Korean cosmetics brand owned by Amorepacific Corporation. The brand name 'Etude' means 'study' or 'practice' in French. Etude House is known for its wide range of skincare and makeup products, which are popular among young consumers for their playful and innovative packaging.
History
Etude House was established in 1985 by Amorepacific Corporation. The brand quickly gained popularity in South Korea and expanded its presence internationally. Etude House operates numerous stores worldwide, including in countries such as China, Japan, Singapore, and the United States.
Product Range
Etude House offers a diverse range of products, including:
- Skincare: Cleansers, toners, moisturizers, serums, and masks.
- Makeup: Foundations, concealers, blushes, eyeshadows, mascaras, and lip products.
- Tools: Brushes, sponges, and other beauty tools.
The brand is particularly known for its innovative and cute packaging, which appeals to a younger demographic.
Marketing and Collaborations
Etude House has collaborated with various celebrities and influencers to promote its products. The brand has also launched several limited-edition collections in collaboration with popular franchises and designers.
Store Design
Etude House stores are designed to resemble a princess's bedroom, with pink and pastel colors dominating the decor. This unique store design enhances the shopping experience and aligns with the brand's youthful and playful image.
See Also
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Contributors: Prab R. Tumpati, MD
