Dove (Unilever brand)

Brand of personal care products by Unilever

The Dove logo

Dove is a personal care brand owned by the British multinational consumer goods company Unilever. Dove products are manufactured in countries around the world and are available in more than 150 countries. The brand is known for its commitment to promoting real beauty and self-esteem among women and girls.

History

Dove was launched in the United States in 1957. The brand initially focused on a single product, the Dove Beauty Bar, which was marketed as a moisturizing soap that was milder than other soaps. The unique selling proposition of the Dove Beauty Bar was its formulation, which included a blend of mild cleansers and ¼ moisturizing cream, setting it apart from traditional soaps that could be harsh on the skin.

Over the years, Dove expanded its product line to include a wide range of personal care products, including body washes, lotions, deodorants, hair care products, and facial cleansers. The brand's expansion was accompanied by a series of innovative marketing campaigns that emphasized the importance of self-esteem and body positivity.

Marketing Campaigns

Dove is renowned for its marketing campaigns that challenge traditional beauty standards. In 2004, Dove launched the "Dove Campaign for Real Beauty", which aimed to celebrate the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves. This campaign included advertisements featuring women of various ages, sizes, and ethnicities, and it sparked a global conversation about the definition of beauty.

In 2013, Dove introduced the "Dove Real Beauty Sketches" campaign, which became one of the most viral video campaigns of all time. The campaign featured a forensic artist drawing women based on their own descriptions and then based on descriptions from strangers, highlighting the disparity between self-perception and how others see us.

Product Range

Dove offers a wide array of personal care products, each designed to provide gentle care and nourishment for the skin and hair. The product range includes:

• Dove Beauty Bar: The original product, known for its moisturizing properties.
• Body Washes: Formulated with NutriumMoisture technology to nourish deep into the surface layers of the skin.
• Deodorants: Available in various forms, including sprays, sticks, and roll-ons, offering long-lasting protection and care.
• Hair Care: Shampoos, conditioners, and treatments designed to repair and nourish hair.
• Skin Care: Lotions and creams that provide deep moisture and care for the skin.

Dove cream product

Sustainability and Social Responsibility

Dove is committed to sustainability and social responsibility. The brand has taken steps to reduce its environmental impact by using recycled materials in packaging and ensuring that its products are free from animal testing. Dove is also involved in various social initiatives, including the Dove Self-Esteem Project, which aims to educate and inspire young people to build positive body confidence and self-esteem.

Global Presence

Dove products are sold in over 150 countries, making it one of the most recognized personal care brands worldwide. The brand's global reach is supported by Unilever's extensive distribution network and its ability to adapt products and marketing strategies to meet the needs of diverse markets.

Related Pages

• Unilever
• Personal care
• Body positivity
• Self-esteem