DoTerra

American multi-level marketing company specializing in essential oils

doTERRA is an American multi-level marketing (MLM) company based in Pleasant Grove, Utah. The company is known for its production and distribution of essential oils and related products. Founded in 2008, doTERRA has grown to become a significant player in the essential oils market, with a global network of independent distributors.

History

The doTERRA logo

doTERRA was founded in 2008 by a group of healthcare and business professionals, including David Stirling, Emily Wright, and Dr. David Hill. The founders aimed to create a company that would provide high-quality essential oils and promote wellness through natural products. The name "doTERRA" is derived from the Latin phrase meaning "Gift of the Earth."

The company initially launched with 25 single oils and 10 oil blends. Over the years, doTERRA has expanded its product line to include a wide range of essential oils, personal care products, dietary supplements, and wellness products.

Products

A typical doTERRA essential oils kit

doTERRA's product line primarily consists of essential oils, which are extracted from plants and used for various therapeutic purposes. The company offers both single oils and proprietary blends, each designed to support different aspects of health and wellness.

In addition to essential oils, doTERRA also offers personal care products such as lotions, shampoos, and skincare items. The company has developed a range of dietary supplements, including vitamins and minerals, to support overall health.

Business Model

doTERRA operates as a multi-level marketing company, which means it relies on a network of independent distributors, known as "Wellness Advocates," to sell its products. These distributors earn commissions based on their sales and the sales of their recruits. The MLM model allows doTERRA to reach a wide audience and expand its market presence globally.

Sourcing and Quality

doTERRA emphasizes the importance of sourcing high-quality essential oils. The company partners with farmers and distillers around the world to ensure that its oils are pure and potent. doTERRA's "Co-Impact Sourcing" initiative aims to create sustainable jobs and provide fair wages to farmers in developing countries.

Community and Philanthropy

doTERRA is involved in various philanthropic efforts through its Healing Hands Foundation. The foundation supports projects related to healthcare, education, sanitation, and disaster relief. doTERRA also engages in community-building activities and promotes wellness education.

Criticism and Controversies

Like many MLM companies, doTERRA has faced criticism regarding its business practices and the efficacy of its products. Critics argue that the MLM model can lead to financial losses for distributors and that the health claims made about essential oils are not always supported by scientific evidence.

Related pages

• Essential oil
• Multi-level marketing
• Aromatherapy