Dejà Blue

American brand of bottled water

File:DejaBluelogo.jpg

The logo of Dejà Blue bottled water

Dejà Blue is a brand of bottled water that is produced and distributed by the Dr Pepper Snapple Group, a major beverage company in the United States. The brand was introduced in 1997 and has since become a popular choice for consumers seeking purified drinking water.

History

Dejà Blue was launched in 1997 by the Dr Pepper Snapple Group, which is known for its wide range of soft drinks and other beverages. The introduction of Dejà Blue marked the company's entry into the bottled water market, which was experiencing significant growth at the time. The brand was developed to offer a high-quality, affordable option for consumers looking for purified water.

Production and Purification Process

Dejà Blue is known for its rigorous purification process, which ensures that the water is free from impurities and contaminants. The water undergoes a multi-step purification process that includes reverse osmosis, carbon filtration, and ozonation. This process removes dissolved solids, chlorine, and other impurities, resulting in clean and crisp-tasting water.

Distribution

Dejà Blue is widely available across the United States and is distributed through various retail channels, including grocery stores, convenience stores, and vending machines. The brand is part of the Dr Pepper Snapple Group's extensive distribution network, which allows it to reach a broad audience.

Marketing and Branding

The branding of Dejà Blue emphasizes purity and refreshment, with a focus on the quality of the water. The brand's logo and packaging are designed to convey a sense of cleanliness and simplicity, appealing to consumers who prioritize health and wellness.

Environmental Impact

Like many bottled water brands, Dejà Blue has faced scrutiny regarding its environmental impact, particularly concerning plastic waste. The company has taken steps to address these concerns by promoting recycling and exploring more sustainable packaging options.

Related pages

• Dr Pepper Snapple Group
• Bottled water
• Reverse osmosis
• Ozonation