Death Wish Coffee

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File:Death Wish Coffee Logo.svg
Death Wish Coffee Logo

Death Wish Coffee is a brand of coffee known for its high caffeine content. It is marketed as the "world's strongest coffee" and is produced by the Death Wish Coffee Company, which is based in Saratoga Springs, New York.

History

The Death Wish Coffee Company was founded in 2012 by Mike Brown. Brown, a former accountant, started the company after noticing a demand for a stronger coffee among his customers at a coffee shop he owned. The company gained significant attention after winning a commercial spot during Super Bowl 50 in 2016, which was part of a contest held by Intuit.

Product

Death Wish Coffee is made from a blend of Arabica and Robusta beans. The beans are sourced from various regions around the world, including India, Peru, and Indonesia. The coffee is known for its bold flavor and high caffeine content, which is approximately twice that of a standard cup of coffee.

Caffeine Content

The high caffeine content in Death Wish Coffee is achieved through a combination of the type of beans used and the roasting process. Robusta beans, which are known for their higher caffeine content compared to Arabica beans, are a key component of the blend. The roasting process is also designed to maximize the caffeine content while maintaining a rich flavor profile.

Marketing and Popularity

Death Wish Coffee has built a strong brand identity around its high caffeine content and bold flavor. The company's logo features a skull and crossbones, reinforcing its image as a strong and intense coffee. The brand has a loyal following and has been featured in various media outlets, including Good Morning America and The Today Show.

Environmental and Social Responsibility

The Death Wish Coffee Company is committed to environmental and social responsibility. The company sources its beans from fair trade certified suppliers and uses recyclable and compostable packaging materials. Additionally, the company supports various charitable organizations and community initiatives.

Related Pages

References



External Links


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Contributors: Prab R. Tumpati, MD