Crispy Critters

Crispy Critters is a brand of breakfast cereal introduced by Post in 1963. The cereal was notable for its mascot, an animated puppet named Crispy, who was voiced by actor Arnold Stang. The cereal itself was shaped like various animals and was lightly sweetened. Despite its initial popularity, Crispy Critters was discontinued in the late 1960s due to declining sales. It was briefly reintroduced in the 1980s with a new formula and packaging.

History

Post introduced Crispy Critters in 1963, during a period of intense competition in the breakfast cereal market. The cereal was marketed primarily to children and featured a variety of animal-shaped pieces. The original formula was lightly sweetened, in contrast to many other children's cereals of the time, which were heavily sugared.

The mascot for Crispy Critters was an animated puppet named Crispy, who was voiced by actor Arnold Stang. Crispy was depicted as a cheerful and energetic character, and his catchphrase, "It's indubitably delicious!", became well-known among consumers.

Despite its initial popularity, Crispy Critters was discontinued in the late 1960s due to declining sales. The brand was briefly revived in the 1980s with a new formula and packaging, but it failed to regain its former popularity and was discontinued again.

Product Description

Crispy Critters was a breakfast cereal made up of animal-shaped pieces. The original formula was lightly sweetened, which set it apart from many other children's cereals of the time. The cereal pieces were designed to resemble a variety of animals, including lions, elephants, and bears.

When the cereal was reintroduced in the 1980s, the formula was changed and the cereal pieces were made to resemble different animals. The new formula was also more heavily sweetened than the original.

Legacy

Despite its relatively short lifespan, Crispy Critters has left a lasting impression on the breakfast cereal market. Its unique animal-shaped pieces and lightly sweetened formula set it apart from other children's cereals of the time. The brand's mascot, Crispy, and his catchphrase, "It's indubitably delicious!", are still remembered by many consumers.

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