Cookies by Design
Cookies by Design is a company that specializes in creating custom cookie arrangements, bouquets, and gift baskets. Founded in the 1980s, Cookies by Design pioneered the concept of cookie bouquets, which are arrangements of cookies crafted and decorated to look like flower bouquets. This innovative idea combined the appeal of gift-giving with the universal love for cookies, making it a popular choice for various occasions such as birthdays, holidays, anniversaries, and corporate events.
History
The concept of Cookies by Design was introduced by Gwen Willhite, who, in the midst of a career transition, combined two traditional gifts: flowers and sweets. In 1983, she started creating cookie bouquets, thereby launching a new industry. The company, originally named "Cookie Bouquet," was rebranded as Cookies by Design to more accurately reflect the wide array of designs and arrangements they offer.
Products and Services
Cookies by Design offers a variety of products and services, including:
- Custom Cookie Bouquets: These are the centerpiece of their offerings, featuring hand-decorated cookies arranged in a bouquet style. Customers can choose from a wide range of themes and designs or customize their bouquets to suit specific occasions or personal preferences.
- Gourmet Cookies: Apart from decorated cookies, the company also offers gourmet cookies in various flavors. These can be purchased individually or added to any bouquet or gift basket.
- Gift Baskets: Cookies by Design creates gift baskets that include a mix of decorated cookies, gourmet cookies, and sometimes other treats or themed items, tailored to specific occasions or corporate branding needs.
- Corporate Gifts: The company provides services for corporate clients, including custom logo cookies and gift arrangements that can be used for promotional events, client gifts, or employee recognition.
Ordering and Delivery
Customers can place orders through the Cookies by Design website or by visiting one of their franchise locations. The company offers delivery services, making it convenient to send cookie bouquets and gifts directly to recipients. Delivery options vary based on location and the specifics of the order.
Franchise Information
Cookies by Design operates as a franchise, offering entrepreneurs the opportunity to open their own Cookies by Design store. Franchisees receive training and support from the corporate office, including marketing, product development, and operational guidance.
Cultural Impact
Cookies by Design has contributed to the popularization of edible gifts beyond traditional gift baskets and chocolates. Its innovative approach to combining the aesthetic appeal of flower bouquets with the edible delight of cookies has inspired a variety of similar businesses and products. The company's ability to personalize gifts has made it a go-to option for those looking to offer a unique and thoughtful gift.
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