Cook Out
Cook Out
| Type | Private |
|---|---|
| Key people | Jeremy Reaves (CEO) |
| Industry | Fast food |
| Products | Hamburgers, hot dogs, chicken sandwiches, North Carolina barbecue, milkshakes |
Cook Out is an American fast food restaurant chain located primarily in the Southeastern United States. Founded in 1989 by Morris Reaves in Greensboro, North Carolina, Cook Out is known for its variety of milkshakes, grilled hamburgers, and "Cook Out style" North Carolina barbecue. The company is privately owned by the Reaves family, with Jeremy Reaves serving as the CEO.
History[edit]
Cook Out was established in 1989 with a mission to serve quality, fresh food. The first location was a small burger joint in Greensboro, which quickly gained popularity due to its affordable prices and wide variety of fresh char-grilled options. Over the years, Cook Out expanded across the Southeastern United States, maintaining a strong presence in states like North Carolina, South Carolina, Virginia, and Tennessee.
Menu[edit]
The menu at Cook Out features a wide range of items including hamburgers, hot dogs, chicken sandwiches, and North Carolina barbecue. One of the signature features of Cook Out is its extensive list of over 40 different types of milkshakes. The restaurant is also known for its "Cook Out Tray," which allows customers to choose a main dish accompanied by two sides and a drink at a competitive price.
Business Model[edit]
Cook Out operates primarily as a drive-thru restaurant, with a focus on efficient service and high-volume sales. Many locations are open late, catering to the late-night crowd with hours extending past midnight.
Cultural Impact[edit]
Cook Out has become a cultural icon in the Southeastern United States, particularly among college students and young adults. Its affordable pricing and late-night hours make it a popular choice among the younger demographic.
Expansion[edit]
Since its inception, Cook Out has grown to include over 250 locations across ten states. The company's expansion strategy has been focused on steady growth within the Southeast, with occasional new openings in contiguous states.
See also[edit]
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