Consumer behaviour
Consumer Behaviour
Consumer Behaviour (pronounced: /kənˈsjuːmər bɪˈheɪvjər/) refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Etymology
The term "Consumer Behaviour" is derived from the English words "Consumer" and "Behaviour". The word "Consumer" (pronounced: /kənˈsjuːmər/) comes from the Latin word 'consumere' which means 'to take up, eat, waste'. The word "Behaviour" (pronounced: /bɪˈheɪvjər/) is derived from the Old French 'behabiter' meaning 'to live, dwell'.
Related Terms
- Market Research: The action or activity of gathering information about consumers' needs and preferences.
- Consumer Psychology: The branch of psychology that studies the psychological aspects of consumer behavior.
- Marketing Strategy: An organization's strategy that combines all of its marketing goals into one comprehensive plan.
- Purchasing Decision: The thought process that leads a consumer from identifying a need, generating options, and choosing a specific product or service.
- Consumer Satisfaction: The degree to which a product or service meets the customer's expectations.
See Also
External links
- Medical encyclopedia article on Consumer behaviour
- Wikipedia's article - Consumer behaviour
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