Clorox

Clorox bleach 1922 newspaper ad

Clorox Brand Logo 2019

Clorox Bleach products

Clorox is a global company primarily known for its production of bleach and cleaning products. Founded in 1913 by five entrepreneurs in Oakland, California, the company originally focused on industrial bleach but has since expanded its product line to include a wide range of household cleaning and disinfectant products. Clorox's journey from a single-product company to a multinational corporation reflects its adaptability and commitment to innovation in the cleaning and disinfection industry.

History

The Clorox Company was established on May 3, 1913, under the name Electro-Alkaline Company. The initial product was an industrial-strength liquid bleach, a novel product at the time, made using a unique electrolysis process. The company's bleach proved to be a success, leading to the gradual expansion of its product line and market reach. In 1928, the company was renamed "The Clorox Chemical Company," reflecting its focus on the Clorox bleach product, which had become synonymous with the company itself.

Throughout the 20th century, Clorox diversified its offerings, introducing a variety of household cleaning products such as bathroom cleaners, disinfecting wipes, and stain removers. This expansion was supported by strategic acquisitions of brands and companies that complemented its core business, allowing Clorox to enter new markets and product categories.

Products and Brands

Clorox's product portfolio includes several well-known brands across different categories. Some of its notable brands include:

- Clorox® Bleach: The flagship product, known for its effectiveness in disinfection and whitening. - Pine-Sol®: A line of multi-surface cleaners with a variety of scents. - Glad®: Offers a range of trash bags and food storage products. - Hidden Valley®: Produces salad dressings and condiments. - Burt's Bees®: Focuses on natural personal care products, including lip balm and skincare items.

Corporate Responsibility and Sustainability

Clorox is committed to corporate responsibility and sustainability, with initiatives aimed at reducing its environmental footprint, promoting public health, and ensuring ethical business practices. The company has set goals for reducing greenhouse gas emissions, water usage, and waste, while also focusing on sustainable packaging solutions.

Controversies

Like many large corporations, Clorox has faced its share of controversies, including concerns over the environmental and health impacts of certain chemicals used in its products. The company has responded to these concerns by investing in research to improve product safety and environmental performance, and by engaging with stakeholders to address their concerns.

Conclusion

The Clorox Company has evolved significantly since its inception, growing from a single-product company to a diversified global corporation. Its commitment to innovation, sustainability, and corporate responsibility continues to drive its success in the cleaning and disinfection industry.

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