Champagne Mercier

Champagne Mercier

A bottle of Champagne Mercier

Champagne Mercier is a renowned champagne house located in the heart of the Champagne region in Épernay, France. Founded in 1858 by Eugène Mercier, the house has a rich history of innovation and accessibility, making it one of the most popular champagne brands in France.

History

Eugène Mercier was only 20 years old when he established the Mercier champagne house. His vision was to create a champagne that was both high quality and affordable, making it accessible to a broader audience. This approach was revolutionary at the time, as champagne was typically seen as a luxury reserved for the elite.

Mercier's innovative spirit was evident from the start. In 1871, he began the construction of the largest wine cellar in Épernay, which took six years to complete. The cellar spans over 18 kilometers and is a testament to Mercier's ambition and foresight.

Innovations

Mercier was a pioneer in marketing and promotion. In 1889, he commissioned the construction of a giant barrel, known as the "Foudre Mercier," which could hold up to 200,000 bottles of champagne. This barrel was transported to the Exposition Universelle in Paris, where it became a major attraction.

The giant "Foudre Mercier" barrel

Mercier also embraced modern technology to enhance the production and distribution of his champagne. He was one of the first to use the railway system to transport his products, significantly expanding his market reach.

The Cellars

The Mercier cellars are a marvel of engineering and design. Visitors can explore the vast underground network via a small train, a unique experience that highlights the scale and grandeur of the operation. The cellars are adorned with sculptures and artworks, adding to the allure and mystique of the Mercier brand.

Champagne Production

Champagne Mercier produces a range of champagnes, each with its own distinct character. The house is known for its Brut and Rosé champagnes, which are crafted using traditional methods. The blend typically includes Pinot Noir, Pinot Meunier, and Chardonnay, the three main grape varieties used in champagne production.

Cultural Impact

Mercier's approach to making champagne accessible has had a lasting impact on the industry. The brand's emphasis on quality and affordability has inspired other producers to adopt similar strategies, broadening the appeal of champagne worldwide.

Related pages

• Champagne (wine region)
• Épernay
• Exposition Universelle (1889)
• Brut (wine)
• Rosé (wine)