Castle Lager

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South African beer brand


Castle Lager



TypeLager
ManufacturerSouth African Breweries
Distributor
Country of origin South Africa
Region of origin
Introduced1895
Discontinued
Alcohol by volume 5%
Proof (US)
Colour


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Castle Lager is a South African lager beer brand owned by South African Breweries (SAB). It was first brewed in 1895 and has since become one of the most popular beers in South Africa. Castle Lager is known for its smooth taste and is often associated with South African culture and sports.

History

Castle Lager was first brewed in 1895 by Charles Glass in Johannesburg, South Africa. The beer quickly gained popularity due to its high quality and refreshing taste. In 1898, the brand was acquired by South African Breweries, which helped to expand its distribution and production.

Production

Castle Lager is brewed using high-quality ingredients, including malted barley, hops, and water. The brewing process involves several stages, including mashing, boiling, fermenting, and conditioning. The beer is then filtered and packaged for distribution.

Marketing and Sponsorship

Castle Lager has been heavily marketed in South Africa and is often associated with national pride and sports. The brand has sponsored various sports teams and events, including the South African national rugby union team and the South African national cricket team. Castle Lager is also a prominent sponsor of the Premier Soccer League.

Variants

In addition to the original Castle Lager, South African Breweries has introduced several variants of the beer, including:

  • Castle Lite: A lower-calorie version of Castle Lager with a lighter taste.
  • Castle Milk Stout: A stout beer with a rich, creamy flavor.

Cultural Significance

Castle Lager holds a significant place in South African culture. It is often enjoyed during social gatherings, braais (barbecues), and sporting events. The brand's long history and association with South African identity have made it a beloved beer among locals.

See also

References



External links

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