Carol's Daughter

Carol's Daughter is a brand of beauty products that specializes in natural hair care and skincare products for women of color. Founded in 1993 by Lisa Price, Carol's Daughter began as a homemade product line in Price's Brooklyn kitchen. The brand was named after Price's mother, Carol. Over the years, Carol's Daughter has grown significantly, becoming a popular choice among consumers interested in natural beauty products.

History

Carol's Daughter was founded in 1993 when Lisa Price began creating natural beauty products in her kitchen. Initially, Price made her products as a hobby, but after receiving positive feedback from family and friends, she decided to turn her passion into a business. The brand gained popularity at local flea markets and festivals, and in 1999, the first Carol's Daughter store opened in Brooklyn, New York.

In the early 2000s, Carol's Daughter started to gain more visibility, helped by celebrity endorsements from figures such as Jada Pinkett Smith, Mary J. Blige, and Erykah Badu. These endorsements helped the brand to expand its customer base and increase its market presence.

Products

Carol's Daughter offers a wide range of products that cater to the beauty needs of women of color. The product line includes items for hair care, such as shampoos, conditioners, and treatments specifically formulated for curly, coily, and wavy hair types. The brand also produces body and skincare products like body lotions, butters, and facial products that are designed to nourish and hydrate the skin.

One of the key features of Carol's Daughter products is their emphasis on natural ingredients. The brand utilizes ingredients like shea butter, coconut oil, and jojoba oil, which are known for their beneficial properties for hair and skin.

Impact and Reception

Carol's Daughter has been recognized for its role in promoting natural beauty standards within the African American community and beyond. The brand has been at the forefront of the natural hair movement, which encourages women to embrace their natural hair textures and reduce the use of harsh chemicals.

The company's commitment to natural ingredients and culturally inclusive products has garnered a loyal customer base and positive reviews from beauty enthusiasts and critics alike.

Acquisition

In 2014, Carol's Daughter was acquired by L'Oréal, one of the world's leading beauty companies. This acquisition has allowed Carol's Daughter to expand its distribution and reach a global audience while maintaining its core values and commitment to natural beauty products.

See Also

• Natural Hair Movement
• Beauty Products
• African American Culture

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