Campari
Campari
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Campari is an Italian alcoholic liqueur, considered an aperitif, obtained from the infusion of herbs and fruit in alcohol and water. It is a type of bitter, characterized by its dark red color and distinctive flavor.
History
Campari was invented in 1860 by Gaspare Campari in Novara, Italy. Originally, it was called "Bitter all'uso d'Hollanda". The recipe, which remains a closely guarded secret, is said to contain over 60 ingredients. In 1904, the first production plant was opened in Sesto San Giovanni, near Milan, marking the beginning of the brand's international expansion.
Production
The production of Campari involves the infusion of a blend of herbs, aromatic plants, and fruit in alcohol and water. The exact recipe is a closely guarded secret, known only to a few people. The distinctive red color of Campari was originally derived from carmine, a dye made from crushed cochineal insects, but since 2006, artificial coloring has been used.
Flavor Profile
Campari is known for its bitter taste, which is balanced by sweet and spicy notes. The flavor is complex, with hints of cherry, clove, cinnamon, and orange peel. This unique taste makes it a popular ingredient in many classic cocktails.
Cocktails
Campari is a key ingredient in several classic cocktails, including the Negroni, the Americano, and the Boulevardier. It is also enjoyed on its own, served over ice or with soda water.
Campari Soda
Campari Soda is a pre-mixed drink that combines Campari with soda water. It was first introduced in 1932 and is known for its distinctive conical bottle design, created by the Italian designer Fortunato Depero.
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Cultural Impact
Campari has been featured in various forms of art and advertising, often associated with Italian style and sophistication. The brand has collaborated with artists and designers to create iconic advertising campaigns and packaging.
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