Café Coffee Day
Indian multinational chain of coffeehouses
Overview
Café Coffee Day (CCD) is an Indian multinational chain of coffeehouses headquartered in Bengaluru, Karnataka. It is a part of Coffee Day Enterprises Limited, which is a publicly traded company. The chain is known for its wide variety of coffee and snacks, and it has become a popular hangout spot for young adults and professionals.
History
Café Coffee Day was founded in 1996 by V. G. Siddhartha in Bengaluru. The first outlet opened on Brigade Road, and it quickly gained popularity among the youth. Over the years, CCD expanded its presence across India and internationally, becoming one of the largest coffee chains in the country.
Operations
CCD operates numerous outlets across India and in several international locations. The company sources its coffee beans from its own plantations in Chikmagalur, Karnataka, ensuring quality and consistency in its products. The menu at CCD includes a variety of coffee drinks, teas, and snacks, catering to diverse tastes.
Business Model
Café Coffee Day follows a franchise model for its expansion, allowing local entrepreneurs to operate outlets under the CCD brand. This model has facilitated rapid growth and widespread presence. The company also focuses on innovation in its offerings, regularly updating its menu to include new beverages and food items.
Challenges and Controversies
In recent years, Café Coffee Day has faced several challenges, including increased competition from international coffee chains and financial difficulties. The sudden demise of its founder, V. G. Siddhartha, in 2019, also impacted the company. Despite these challenges, CCD continues to be a popular destination for coffee lovers.
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