Burgerim

American fast food franchise

File:Burgerimlogo.png

Burgerim logo

Burgerim is an American fast food franchise known for its customizable gourmet burgers. The company was founded in 2011 in Israel and expanded to the United States in 2016. Burgerim's unique selling proposition is its offering of mini-burgers, allowing customers to mix and match different flavors and styles in a single meal.

History

Burgerim was established in 2011 by Israeli entrepreneur Oren Loni. The name "Burgerim" is derived from the Hebrew word for "many burgers," reflecting the brand's focus on variety and customization. The franchise initially gained popularity in Israel before expanding internationally.

In 2016, Burgerim entered the United States market, opening its first location in Los Angeles, California. The brand quickly grew, capitalizing on the American appetite for gourmet and customizable fast food options. By 2019, Burgerim had expanded to over 200 locations across the United States.

Menu

Burgerim's menu is centered around its signature mini-burgers, which are typically 2.8 ounces each. Customers can choose from a variety of proteins, including beef, lamb, chicken, turkey, and vegetarian options. The burgers can be customized with a range of toppings, sauces, and buns, allowing for a personalized dining experience.

In addition to burgers, Burgerim offers a selection of sides such as fries, onion rings, and salads. The menu also includes chicken wings, milkshakes, and other fast food staples.

Business Model

Burgerim operates on a franchise model, allowing entrepreneurs to open and manage their own Burgerim locations. The company provides franchisees with training, marketing support, and operational guidance. This model has facilitated rapid expansion, although it has also faced challenges related to franchisee satisfaction and business sustainability.

Challenges and Controversies

Despite its rapid growth, Burgerim has faced several challenges. The company has been criticized for its aggressive expansion strategy, which some franchisees claim led to inadequate support and financial difficulties. In late 2019, reports emerged of franchisees struggling to keep their locations open, leading to closures and legal disputes.

Related pages

• Fast food restaurant
• Franchising
• Gourmet burger