Burberry

File:Burberry logo.png

Burberry is a British luxury fashion house headquartered in London, England. It was established in 1856 by Thomas Burberry. The brand is known for its distinctive tartan pattern and is one of the most widely copied trademarks in the fashion industry. Burberry is most famous for its trench coat, which was designed by Thomas Burberry.

History

Thomas Burberry founded the company in 1856 when he was just 21 years old. Initially, Burberry focused on outdoor attire, and in 1879, Thomas Burberry invented gabardine, a breathable, weatherproof, and hard-wearing fabric. The company opened its first store in Haymarket, London in 1891.

During World War I, Burberry was commissioned by the British Army to adapt its officer's coat to the conditions of contemporary warfare, resulting in the trench coat. This coat became a staple of the brand and remains one of its most iconic products.

Products

Burberry's product range includes clothing, accessories, fragrances, and cosmetics. The brand is particularly known for its:

• Trench coat
• Scarves
• Handbags
• Perfumes
• Cosmetics

Logo and Branding

The Burberry logo features a knight on horseback carrying a flag with the word "Prorsum," which means "forward" in Latin. The brand's distinctive tartan pattern, known as the Burberry check, was introduced in the 1920s and has become one of its most recognizable symbols.

Corporate Structure

Burberry is a publicly traded company listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. The company has a global presence with stores in major cities around the world, including New York City, Paris, Tokyo, and Shanghai.

Sustainability and Ethical Practices

Burberry has made significant efforts in recent years to improve its sustainability and ethical practices. The company has committed to becoming carbon neutral by 2022 and has pledged to eliminate the use of real fur in its products.

Notable Collaborations

Burberry has collaborated with various designers and artists over the years. Some notable collaborations include partnerships with Vivienne Westwood, Gosha Rubchinskiy, and Riccardo Tisci, who is the current Chief Creative Officer of the brand.

See Also

• Luxury goods
• Fashion industry
• British fashion
• Trench coat
• Thomas Burberry

External Links

   This article is a fashion-related stub. You can help WikiMD by expanding it!