Bundaberg Brewed Drinks

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File:Bundaberg Brewed Drinks Logo.png
Bundaberg Brewed Drinks Logo

Bundaberg Brewed Drinks is an Australian family-owned business known for its range of non-alcoholic beverages. The company is headquartered in Bundaberg, Queensland, and is renowned for its traditional brewing methods and distinctive packaging.

History

Bundaberg Brewed Drinks was founded in 1960 by Cliff Fleming. Initially, the company focused on producing ginger beer, a popular beverage in Australia. Over the years, the company expanded its product line to include a variety of brewed soft drinks.

The company remains family-owned, with the Fleming family continuing to play a significant role in its operations. Bundaberg Brewed Drinks has grown from a small local business to an internationally recognized brand, exporting to over 60 countries worldwide.

Products

A range of Bundaberg Brewed Drinks

Bundaberg Brewed Drinks offers a wide range of beverages, including:

  • Ginger Beer: The flagship product, known for its rich, spicy flavor.
  • Root Beer: A classic American-style root beer.
  • Sarsaparilla: A traditional Australian favorite.
  • Lemon Lime & Bitters: A refreshing citrus drink with a hint of bitters.
  • Burgundee Creaming Soda: A sweet, creamy soda with a burgundy color.
Bundaberg Burgundee Creaming Soda

The company is known for its unique packaging, using stubby glass bottles with rip-top caps, which are designed to enhance the drinking experience.

Brewing Process

Bundaberg Brewed Drinks uses a traditional brewing process that involves fermenting real ingredients. This process is similar to that used in brewing beer, but without the alcohol. The company prides itself on using high-quality, natural ingredients, including locally sourced ginger and sugarcane.

The brewing process involves several stages, including fermentation, maturation, and filtration, to ensure the beverages have a rich, full-bodied flavor.

The Bundaberg Barrel

The Bundaberg Barrel

The Bundaberg Barrel is a tourist attraction located in Bundaberg, Queensland. It offers visitors an interactive experience, showcasing the history and brewing process of Bundaberg Brewed Drinks. The Barrel features a tasting bar where visitors can sample the full range of beverages.

International Presence

Bundaberg Brewed Drinks has a strong international presence, with its products available in major markets such as the United States, United Kingdom, and Asia. The company has adapted its marketing strategies to cater to different cultural preferences, while maintaining its commitment to quality and tradition.

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Contributors: Prab R. Tumpati, MD