Bubble Yum

File:Bubble yum logo.png

Bubble Yum logo

Bubble Yum is a brand of bubble gum that was first introduced in 1975 by the Life Savers division of The Hershey Company. It was notable for being the first soft bubble gum on the market, which quickly made it popular among consumers, especially children and teenagers.

History

Bubble Yum was developed by the Life Savers division of Nabisco in 1975. The gum's unique selling point was its soft texture, which was achieved by adding tiny granules of sugar to the gum base. This innovation allowed for easier chewing and bigger bubbles, setting it apart from other gums available at the time.

In 1977, Bubble Yum faced a significant challenge when rumors spread that the gum's soft texture was due to the inclusion of spider eggs. This urban legend caused a temporary decline in sales. However, the company responded with a public relations campaign to dispel the myth, emphasizing the safety and quality of their product. The campaign was successful, and Bubble Yum regained its popularity.

In 1981, The Hershey Company acquired the Bubble Yum brand from Nabisco, and it has remained under Hershey's ownership since then. Over the years, Bubble Yum has introduced various flavors and limited edition varieties to maintain consumer interest.

Flavors

Bubble Yum has been available in a variety of flavors over the years. Some of the most popular flavors include:

• Original
• Cotton Candy
• Sour Apple
• Watermelon
• Grape
• Strawberry

Limited edition flavors have also been released periodically, often to coincide with holidays or special promotions.

Marketing

Bubble Yum has been marketed primarily to children and teenagers, with advertising campaigns that emphasize fun, flavor, and the ability to blow large bubbles. The brand has used colorful packaging and engaging commercials to attract its target audience.

Cultural Impact

Bubble Yum has become a cultural icon, representing the playful and carefree nature of childhood. Its introduction of soft bubble gum revolutionized the gum industry and paved the way for other brands to develop similar products.

Related pages

• The Hershey Company
• Chewing gum
• Life Savers