Boulder Brands

Boulder Brands

Type	Public
Industry	Food industry
Products	Gluten-free, Natural foods
Website	[www.boulderbrands.com Official website]

Boulder Brands is a company that specializes in the development, marketing, and sale of health and wellness products. The company is known for its focus on gluten-free and natural foods, catering to consumers with specific dietary needs and preferences.

History

Boulder Brands was founded in 2005 by Stephen Hughes, a veteran in the food industry. The company quickly established itself as a leader in the health and wellness sector, particularly in the gluten-free market. Over the years, Boulder Brands has acquired several other companies to expand its product offerings and market reach.

Products

Boulder Brands offers a wide range of products under various brand names. Some of the most notable brands include:

• Udi's Gluten Free: A leading brand in the gluten-free category, offering a variety of baked goods, snacks, and other food products.
• Earth Balance: Known for its plant-based, vegan products, including spreads, snacks, and baking ingredients.
• Smart Balance: Focuses on heart-healthy products, including buttery spreads and oils.

Market and Strategy

Boulder Brands targets consumers who are looking for healthier food options, including those with dietary restrictions such as celiac disease or lactose intolerance. The company's strategy involves innovation in product development and strategic acquisitions to enhance its portfolio and market presence.

Acquisitions

Boulder Brands has made several strategic acquisitions to strengthen its position in the health and wellness market. These acquisitions have allowed the company to diversify its product offerings and enter new market segments.

Headquarters

The company is headquartered in Boulder, Colorado, a city known for its focus on health and wellness, which aligns with the company's mission and values.

External Links

• [Official website](http://www.boulderbrands.com)

References

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