Baskin-Robbins

Old Baskin-Robbins Logo

A 1967 Baskin-Robbins store in Hillsdale, Portland, Oregon (2013)

Baskin-Robbins logo

Dunkin' Donuts Baskin Robbins, Thomasville

Baskin-RobbinsMap

Baskin-Robbins is an American chain of ice cream and cake specialty shop restaurants. Founded in Glendale, California in 1945 by Burt Baskin and Irv Robbins, the company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of the month. Baskin-Robbins offers a wide variety of flavors, along with custom ice cream cakes, frozen beverages, and ice cream sundaes. The brand has grown to become the largest chain of ice cream specialty shops in the world.

History

Baskin-Robbins was founded by two brothers-in-law, Burt Baskin and Irv Robbins, who decided to merge their respective ice cream parlors in 1945. The company's creation was rooted in the belief that people should have a wide variety of flavors to choose from. Initially, each store offered 21 flavors—a novel concept at the time—but this was later expanded to 31 flavors to represent a flavor for each day of the month.

Expansion

Throughout the 1950s and 1960s, Baskin-Robbins saw rapid expansion, both domestically within the United States and internationally. The brand's innovative approach to franchising played a significant role in its growth. Today, Baskin-Robbins operates over 7,500 locations worldwide, including in the United States, Japan, Saudi Arabia, and Australia, among others.

Products

Baskin-Robbins is renowned for its wide range of ice cream flavors, which have evolved over the years to include a variety of ingredients such as fruits, nuts, and candies. The company also offers seasonal flavors, reflecting local tastes and preferences. In addition to ice cream, Baskin-Robbins serves frozen beverages, ice cream cakes, and sundaes.

Innovation and Marketing

The company has been a pioneer in the field of ice cream retailing, with several innovations to its credit. These include the introduction of the ice cream cake and the "31 flavors" concept, which has become synonymous with the brand. Baskin-Robbins' marketing strategies have often focused on the variety and quality of its ice cream, as well as its ability to offer a new flavor for every day of the month.

Corporate Social Responsibility

Baskin-Robbins has engaged in various corporate social responsibility initiatives, focusing on community service and environmental sustainability. The company has made efforts to reduce its carbon footprint and to source ingredients sustainably.

Conclusion

Baskin-Robbins has established itself as a leader in the ice cream industry, with a rich history of innovation and expansion. Its commitment to offering a wide variety of flavors and products has made it a favorite among ice cream enthusiasts around the world.

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