Aspen Soda

Aspen Soda was a clear, apple-flavored soft drink introduced by the PepsiCo company in 1978 and discontinued in 1982. Marketed with the slogan "The Soft Drink with a Sparkle," Aspen Soda aimed to capture the market segment looking for a refreshing beverage with a unique flavor profile. Despite its initial popularity, Aspen Soda was eventually phased out, becoming a nostalgic memory for those who experienced it during its brief market presence.

History

Aspen Soda's introduction in 1978 was part of PepsiCo's strategy to diversify its product line and explore flavors beyond the traditional cola. The apple-flavored soda was a bold move, considering the market at the time was dominated by cola, lemon-lime, and root beer flavors. Aspen's marketing highlighted its crisp, refreshing taste, likening it to the experience of biting into a fresh apple. However, despite a strong marketing push, including television and print advertising, Aspen Soda struggled to maintain its market share against more established brands and flavors. By 1982, PepsiCo made the decision to discontinue Aspen Soda, focusing instead on its core products and other new introductions that showed more promise.

Product Description

Aspen Soda was notable for its clear color, which was a departure from the typical caramel color of colas and the green or orange hues of citrus or root beer sodas. The flavor was distinctly apple, a rarity in the soft drink market at the time, and it was sweetened with sugar. It was available in standard soda cans and bottles, and it was marketed as a refreshing alternative to more traditional soft drink flavors.

Legacy

Though Aspen Soda was only available for a short period, it has maintained a cult following among those who remember it fondly. Its unique flavor and branding left an impression on consumers, making it a frequently mentioned product when discussing discontinued soft drinks. The nostalgia for Aspen Soda reflects a broader interest in retro products and flavors, with some consumers calling for its return.

See Also

• PepsiCo
• Soft drink
• Discontinued products