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Advertisement (pronunciation: /ˌædvərˈtaɪzmənt/), also known as ad or advert, is a form of marketing communication used to promote or sell a product, service, or idea. The term is derived from the Latin word advertere, which means "to turn towards".
History
The concept of advertisement has been in existence since ancient times. The Egyptians used papyrus to make sales messages and wall posters, while in Ancient Greece and Rome, lost and found advertising on papyrus was common. In the Middle Ages, the use of typography in advertising became prevalent. The advent of mass printing in the 15th and 16th centuries led to the increased use of advertisements.
Types of Advertisement
There are several types of advertisements, including:
- Print Advertisements: These are advertisements that appear in newspapers, magazines, and other printed materials.
- Broadcast Advertisements: These are advertisements that are aired on television and radio.
- Online Advertisements: These are advertisements that appear on the internet, including on websites, social media platforms, and in online videos.
- Outdoor Advertisements: These are advertisements that are displayed in public places, such as on billboards, buses, and buildings.
Effectiveness of Advertisement
The effectiveness of an advertisement can be measured in several ways, including through market research, sales data, and consumer feedback. The goal of an advertisement is to reach the target audience and influence their purchasing decisions.
Ethical Considerations
There are several ethical considerations in advertising, including truthfulness, honesty, and respect for the rights of the consumer. Misleading or deceptive advertisements are considered unethical and are often subject to legal penalties.
External links
- Medical encyclopedia article on Advertisement
- Wikipedia's article - Advertisement
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