1800 Tequila
1800 Tequila
1800 Tequila is a brand of tequila produced by the Beckmann family, who also own the Jose Cuervo brand. The tequila is made from 100% blue agave and is produced in Jalisco, Mexico. The brand is named after the year 1800, which is said to be the year when tequila was first aged in oak casks.
History
The 1800 Tequila brand was introduced in 1975 as a premium tequila. It was originally known as "Cuervo 1800 Tequila" and was later rebranded to "1800 Tequila" to emphasize its premium status and historical significance. The brand has since become known for its distinctive trapezoidal bottle, which is inspired by the ancient Mayan pyramids of Mexico.
Production
1800 Tequila is made from 100% blue agave, which is harvested from the highlands of Jalisco. The agave plants are grown for 8-12 years before they are harvested. The piñas, or hearts of the agave, are cooked in traditional stone ovens and then crushed to extract the juice. The juice is then fermented and distilled twice in copper pot stills to produce the tequila.
Varieties
1800 Tequila offers several varieties, including:
- 1800 Silver: A clear, unaged tequila that is bottled immediately after distillation.
- 1800 Reposado: A tequila that is aged in oak barrels for at least six months, giving it a smooth, mellow flavor.
- 1800 Añejo: A tequila that is aged in oak barrels for at least one year, resulting in a rich, complex flavor.
- 1800 Cristalino: An añejo tequila that is filtered to remove the color, resulting in a clear tequila with the smoothness of an añejo.
Marketing
1800 Tequila is marketed as a premium tequila brand and is often associated with luxury and sophistication. The brand has been involved in various marketing campaigns and collaborations with artists and celebrities to enhance its image and reach a wider audience.
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