Franco Manca
Franco Manca is a UK-based sourdough pizza chain, known for its authentic Neapolitan-style pizzas. The brand has gained popularity for its focus on traditional methods and high-quality ingredients, offering a distinctive dining experience.
History[edit]
Franco Manca was founded in 2008 by Giuseppe Mascoli and Bridget Hugo. The first restaurant opened in Brixton, London, in the vibrant Brixton Market. The founders aimed to bring the authentic taste of Neapolitan pizza to the UK, using a traditional wood-fired oven and a slow-rising sourdough base.
The name "Franco Manca" translates to "Franco is missing" in Italian, a nod to the original owner of the Brixton pizzeria site, Franco, who had left the business. The brand quickly gained a loyal following, leading to the opening of additional locations across London and beyond.
Expansion[edit]
Following its initial success, Franco Manca expanded rapidly. By 2015, the chain had grown to 21 locations. The expansion continued, and as of 2023, Franco Manca operates over 50 restaurants across the UK. The brand's growth strategy focused on maintaining the quality and authenticity of its pizzas while reaching a broader audience.
Menu[edit]
Franco Manca's menu is centred around its signature sourdough pizzas, which are made using a slow fermentation process that enhances the flavour and texture of the dough. The pizzas are cooked in a wood-fired oven at high temperatures, resulting in a light, airy crust with a slight char.
The menu features a variety of toppings, including traditional options like Margherita and Marinara, as well as seasonal specials that highlight fresh, locally sourced ingredients. In addition to pizzas, Franco Manca offers a selection of starters, salads, and desserts, along with a curated list of wines and craft beers.
Sustainability and Sourcing[edit]
Franco Manca is committed to sustainability and ethical sourcing. The chain prioritises using organic and locally sourced ingredients whenever possible. The tomatoes used in their pizzas are sourced from Italy, and the mozzarella is made from British milk. The company also supports local farmers and producers, ensuring that their supply chain is both sustainable and transparent.
Customer Experience[edit]
The dining experience at Franco Manca is designed to be casual and welcoming. The restaurants feature an open kitchen layout, allowing diners to watch the pizza-making process. The atmosphere is relaxed, with a focus on providing excellent service and high-quality food at an affordable price.
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