Whittaker's

Whittaker's

Whittaker's Almond Gold chocolate bar

Whittaker's is a prominent New Zealand chocolate manufacturer, known for its high-quality chocolate products. Founded in 1896 by James Henry Whittaker, the company has grown to become one of New Zealand's most beloved chocolate brands. Whittaker's is renowned for its commitment to quality, using only the finest ingredients and maintaining control over the entire manufacturing process.

History

Whittaker's was established in 1896 when James Henry Whittaker began selling homemade chocolates from his horse and cart in Christchurch. The company quickly gained a reputation for quality, and by 1913, Whittaker's had moved to a factory in Wellington.

In the 1930s, Whittaker's expanded its operations and began producing a wider range of chocolate products. The company continued to grow throughout the 20th century, becoming a household name in New Zealand.

Products

Whittaker's offers a diverse range of chocolate products, including their famous Whittaker's Peanut Slab, Whittaker's Almond Gold, and a variety of chocolate blocks and bars. The company is known for its innovative flavors and high cocoa content, which appeals to chocolate connoisseurs.

Whittaker's chocolate with te reo Māori label

Whittaker's also produces a range of specialty chocolates, including single-origin chocolates and limited edition flavors. The company prides itself on using ethically sourced cocoa beans and maintaining a commitment to sustainability.

Manufacturing

Whittaker's is unique in that it controls the entire chocolate-making process, from bean to bar. This allows the company to ensure the highest quality standards are met at every stage of production. The company sources its cocoa beans from Ghana and Madagascar, known for their rich and flavorful cocoa.

The manufacturing process takes place at Whittaker's factory in Porirua, where the beans are roasted, ground, and conched to create the smooth, rich chocolate that Whittaker's is famous for.

Marketing and Branding

Whittaker's has a strong brand presence in New Zealand and has expanded its market internationally. The company is known for its distinctive packaging and innovative marketing campaigns. Whittaker's often collaborates with local artists and uses te reo Māori on its packaging to celebrate New Zealand's cultural heritage.

Community and Sustainability

Whittaker's is committed to sustainability and ethical sourcing. The company is a member of the World Cocoa Foundation and supports initiatives that promote sustainable cocoa farming practices. Whittaker's also engages in community support and charitable activities within New Zealand.

Whittaker's Chocolates & Confectionery Company's Fargo Truck

Related pages

• Chocolate
• Cocoa bean
• New Zealand cuisine
• Sustainable agriculture