Crush (drink)

Carbonated soft drink brand

Crush Soda Logo

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper. Originally created as an orange soda, Crush now offers a variety of fruit-flavored beverages. The brand is known for its vibrant flavors and has been a staple in the soft drink industry for over a century.

History

The Crush brand was founded in 1911 by beverage and extract chemist Neil C. Ward. The original flavor, Orange Crush, was formulated by Ward and was first introduced to the market by Clayton J. Howel, president and founder of the Orange Crush Company. The drink quickly gained popularity due to its refreshing taste and innovative use of real orange pulp.

Orange Crush Advertisement from 1921

In the early years, Crush was marketed as a premium soda, emphasizing its use of real fruit juice and natural flavors. The brand expanded its flavor offerings in the 1920s and 1930s, introducing grape, lemon, and lime varieties. By the mid-20th century, Crush had become a household name in the United States and Canada.

Flavors

Crush is best known for its wide range of fruit-flavored sodas. The most popular flavors include:

• Orange Crush: The original and most iconic flavor, known for its bright orange color and tangy taste.
• Grape Crush: A sweet and fruity grape-flavored soda.
• Strawberry Crush: A vibrant strawberry-flavored drink.
• Pineapple Crush: A tropical pineapple-flavored soda, popular in certain regions.
• Peach Crush: A sweet and juicy peach-flavored beverage.

In addition to these, Crush has experimented with various limited edition and regional flavors over the years, catering to local tastes and preferences.

Production and Distribution

Crush is produced and distributed by Keurig Dr Pepper in the United States and Canada. The brand is also available in other countries through various licensing agreements. The production process involves carbonating water, adding sweeteners, and blending in the signature fruit flavors.

Marketing and Branding

Crush has employed various marketing strategies over the years, including colorful advertising campaigns and memorable slogans. The brand's advertisements often highlight the refreshing and fruity nature of the drinks, appealing to a wide audience.

The Crush logo and packaging have evolved over time, maintaining a vibrant and playful aesthetic that reflects the brand's fun and fruity image.

Related pages

• Keurig Dr Pepper
• Soft drink
• Carbonation
• Fruit juice