Boroline

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An article about Boroline, an Indian antiseptic cream


Overview

File:Boroline advertisment.jpg
An advertisement for Boroline

Boroline is a popular antiseptic cream originating from India. It is widely used for its healing properties and is known for its distinctive green packaging and aromatic fragrance. The cream is a household name in India and has been used for generations to treat a variety of skin ailments.

History

Boroline was introduced in 1929 by Gourmohan Dutta, a Bengali merchant from Kolkata. The name "Boroline" is derived from its ingredients: "Boro" from boric powder, which has antiseptic properties, and "oline" from lanolin, which acts as an emollient. The cream gained popularity due to its effectiveness and affordability, becoming a staple in Indian homes.

Composition

Boroline contains several key ingredients:

  • Boric Acid: Known for its antiseptic properties, it helps in preventing infections.
  • Zinc Oxide: Provides a protective layer on the skin and aids in healing.
  • Lanolin: A natural moisturizer that softens and protects the skin.
  • Essential Oils: These contribute to the cream's fragrance and additional healing properties.

Uses

Boroline is used for a variety of purposes, including:

Cultural Significance

Boroline has become more than just a medicinal product; it is a part of Indian culture. It is often mentioned in literature and media, symbolizing care and tradition. The cream is also a common gift during festivals and family gatherings.

Marketing and Branding

Boroline's marketing strategy has focused on its heritage and reliability. The brand has maintained its classic packaging and has used traditional advertising methods, such as print media and radio, to reach its audience. The advertisement shown here reflects the brand's emphasis on trust and quality.

Related pages

Boroline

Boroline

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