Alert (gum)

Chewing gum containing caffeine

Alert Energy Caffeine Gum is a brand of chewing gum that contains caffeine as its active ingredient. It is designed to provide a quick and convenient source of energy for consumers. The gum was introduced by the Wrigley Company, a subsidiary of Mars, Incorporated.

History

Alert Energy Caffeine Gum was launched in 2013 by the Wrigley Company. The product was marketed as a way to provide consumers with a portable and fast-acting source of caffeine, similar to energy drinks and coffee. However, due to concerns about the potential health effects of caffeine consumption, particularly among children and adolescents, the product was temporarily withdrawn from the market later that year.

Composition

The primary active ingredient in Alert Energy Caffeine Gum is caffeine, a stimulant that affects the central nervous system. Each piece of gum contains approximately 40 milligrams of caffeine, which is roughly equivalent to half a cup of coffee. The gum is also formulated with various sweeteners and flavorings to enhance its taste.

Mechanism of Action

Caffeine, the active ingredient in Alert Energy Caffeine Gum, works by blocking the action of adenosine, a neurotransmitter that promotes sleep and relaxation. By inhibiting adenosine, caffeine increases neuronal firing and the release of other neurotransmitters such as dopamine and norepinephrine, leading to increased alertness and wakefulness.

Usage

Alert Energy Caffeine Gum is intended for use by adults who need a quick boost of energy. It is particularly popular among individuals who require enhanced alertness and concentration, such as students, drivers, and shift workers. The gum is chewed like regular gum, allowing the caffeine to be absorbed through the mucous membranes in the mouth, providing a rapid onset of effects.

Health Considerations

While caffeine is generally considered safe for most adults, excessive consumption can lead to adverse effects such as insomnia, nervousness, restlessness, and increased heart rate. It is important for consumers to be aware of their total daily caffeine intake from all sources, including coffee, tea, energy drinks, and medications.

Regulatory Status

The introduction of Alert Energy Caffeine Gum raised concerns among health authorities about the potential for overconsumption of caffeine, particularly among young people. As a result, the Wrigley Company decided to pause production and sales of the gum in 2013 to engage in discussions with regulatory agencies and health experts.

Related pages

• Caffeine
• Chewing gum
• Energy drink
• Wrigley Company

Gallery

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  Energy gummies