365 by Whole Foods Market

Defunct American grocery store chain

365 by Whole Foods Market was a chain of grocery stores in the United States, owned and operated by Whole Foods Market. The concept was introduced as a more affordable and streamlined version of the traditional Whole Foods Market stores, focusing on value and convenience while maintaining the quality standards associated with the Whole Foods brand.

History

The 365 by Whole Foods Market concept was announced in 2015, with the first store opening in May 2016 in Los Angeles, California. The brand was named after Whole Foods Market's private label, 365 Everyday Value, which was known for offering high-quality products at competitive prices. The stores were designed to appeal to a younger demographic and those seeking a more budget-friendly shopping experience.

The stores featured a smaller footprint compared to traditional Whole Foods locations, with a focus on efficiency and technology. They offered a curated selection of products, including organic and natural foods, as well as a variety of prepared foods and grab-and-go options.

Concept and Features

365 by Whole Foods Market stores were designed to be more accessible and less expensive than traditional Whole Foods stores. The stores emphasized:

• Value Pricing: Offering competitive prices on a wide range of products, particularly the 365 Everyday Value brand.
• Technology Integration: Incorporating digital price tags and self-checkout stations to streamline the shopping experience.
• Curated Selection: Focusing on a smaller, carefully selected range of products to simplify shopping and reduce decision fatigue.
• Partnerships: Collaborating with local vendors and small businesses to offer unique products and services within the store.

Closure

In January 2019, Whole Foods Market announced that it would discontinue the 365 by Whole Foods Market brand. The decision was made to integrate the concept into existing Whole Foods Market stores, as the company found that the price gap between the two brands had narrowed. By the end of 2019, all 365 stores were either closed or converted into regular Whole Foods Market locations.

Legacy

The 365 by Whole Foods Market experiment provided valuable insights into consumer preferences and the potential for integrating technology into the grocery shopping experience. The lessons learned from the 365 stores have influenced the operations and strategies of Whole Foods Market as a whole, particularly in terms of pricing and product selection.

Related pages

• Whole Foods Market
• Amazon (company)
• Grocery store
• Organic food

Gallery

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  365 by Whole Foods Market logo
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  365 Everyday Value product