Topsy Labs

Topsy Labs

The logo of Topsy Labs

Topsy Labs was a social search and analytics company that was founded in 2007. It specialized in indexing and analyzing social media data, particularly from Twitter. Topsy provided insights into trending topics, sentiment analysis, and the reach of social media posts.

History

Topsy Labs was founded by Vipul Ved Prakash, Rishab Aiyer Ghosh, and Gary Iwatani. The company was headquartered in San Francisco, California. Topsy's technology was based on indexing social media content in real-time, allowing users to search and analyze data from platforms like Twitter.

In 2013, Apple Inc. acquired Topsy Labs for a reported $200 million. Following the acquisition, Topsy's services were gradually integrated into Apple's products, and the standalone Topsy service was eventually shut down in 2015.

Technology

Topsy's technology was notable for its ability to index and search social media content in real-time. It provided users with tools to analyze the sentiment of tweets, track the spread of information, and identify influential users. Topsy's analytics were used by marketers, journalists, and researchers to gain insights into social media trends.

Services

Topsy offered several services, including:

• Social Search: Users could search for tweets and other social media content using keywords and hashtags.
• Analytics: Topsy provided analytics tools to measure the reach and impact of social media campaigns.
• Sentiment Analysis: The platform could analyze the sentiment of social media posts to determine public opinion on various topics.

Acquisition by Apple

In December 2013, Topsy Labs was acquired by Apple Inc. The acquisition was seen as a move by Apple to enhance its capabilities in social media analytics and search. After the acquisition, Topsy's technology was integrated into Apple's products, such as Siri and Spotlight.

Related pages

• Social media analytics
• Twitter
• Apple Inc.