Make Up For Ever

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Make Up For Ever is a French cosmetics brand founded in 1984 by Dany Sanz. The brand is known for its wide range of high-quality makeup products, including foundations, lipsticks, eyeshadows, and professional makeup tools. Make Up For Ever is a subsidiary of the LVMH (Moët Hennessy Louis Vuitton) group, a world leader in luxury products.

History

Make Up For Ever was established in Paris, France, by Dany Sanz, a makeup artist and sculptor. Sanz initially created the brand to meet the needs of professional makeup artists who required high-performance products for stage and screen. The brand quickly gained popularity and expanded its product line to cater to everyday consumers as well.

In 1999, Make Up For Ever was acquired by the LVMH group, which helped the brand to grow its global presence. Today, Make Up For Ever products are available in over 60 countries and are sold in major retail stores, including Sephora.

Products

Make Up For Ever offers a diverse range of makeup products designed for both professional and personal use. Some of the brand's most popular product lines include:

  • Ultra HD Foundation: A high-definition foundation that provides a natural, flawless finish. It is available in a wide range of shades to suit various skin tones.
  • Aqua XL Eye Pencil: A long-lasting, waterproof eyeliner that comes in a variety of vibrant colors.
  • Artist Rouge Lipstick: A highly pigmented lipstick available in both matte and satin finishes.
  • Step 1 Skin Equalizer: A range of primers designed to address different skin concerns, such as redness, dullness, and uneven texture.

Professional Tools

In addition to makeup products, Make Up For Ever also offers a selection of professional makeup tools, including brushes, sponges, and palettes. These tools are designed to help makeup artists achieve precise and flawless application.

Education and Training

Make Up For Ever is committed to education and offers various training programs for aspiring makeup artists. The brand operates the Make Up For Ever Academy, which provides professional makeup courses and workshops in several locations around the world.

Awards and Recognition

Make Up For Ever has received numerous awards and accolades for its innovative products and contributions to the beauty industry. The brand is highly regarded by professional makeup artists and beauty enthusiasts alike.

See Also

References

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External Links


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