Horlicks

Horlicks is a malted milk hot drink, which was first developed by founders James Horlick and William Horlick. The product, originally manufactured in the United States, is now produced by GlaxoSmithKline in the United Kingdom and Malaysia.

History

James Horlick, a pharmacist, and his brother William Horlick, a miller, from Ruardean, Gloucestershire, emigrated to the United States in 1869 and 1873 respectively. They formed J & W Horlicks in Chicago to manufacture a patented malted milk drink as an artificial infant food.

Composition

Horlicks is a powdered malted milk drink, intended to be mixed with hot water or milk. It contains a variety of vitamins and minerals including vitamin B and iron, and is high in calcium.

Varieties

There are several varieties of Horlicks available, including Traditional (Original), Light (reduced calorie), and Chocolate. There are also different formulations for different markets, such as Horlicks Lite and Women's Horlicks in India.

Market

Horlicks is popular in many countries around the world, including the UK, India, Bangladesh, New Zealand, and South Africa. In some countries, it is marketed as a nutritional supplement and is often recommended for children, pregnant women, and the elderly.

Controversies

In 2018, a study by the Centre for Science and Environment (CSE) in India found that Horlicks and other similar products contained high levels of sugar, which could contribute to obesity and other health problems.

See also

• Malted milk
• GlaxoSmithKline
• James Horlick
• William Horlick

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