Bumble and bumble
Bumble and bumble
| Type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Products | Hair care products |
Bumble and bumble is a American hair care company established in 1977 by hairstylist Michael Gordon. The company originated as a single salon in New York City and has since evolved into a global brand known for its innovative hair products and fashion-forward approach to hairdressing.
History
Bumble and bumble was founded with the intention of providing a space for artistic expression and technical expertise in the hairdressing industry. The original salon quickly became popular among fashion insiders, photographers, and celebrities, which helped to establish its reputation as a trendsetting entity.
In the 1990s, Bumble and bumble began to expand its reach by developing a line of hair care products. These products were designed not only to maintain hair health but also to support the creative styling seen in professional salons. The product line includes shampoos, conditioners, styling products, and tools that are widely used both in professional settings and by consumers at home.
Acquisition by Estée Lauder
In 2000, Bumble and bumble was acquired by the Estée Lauder Companies, a major player in the global cosmetics and beauty industry. This acquisition allowed Bumble and bumble to further expand its product distribution and reach a wider audience while maintaining its distinctive brand identity.
Products and Innovation
Bumble and bumble is known for its innovative approach to hair care and styling. Some of its most popular products include the Surf Spray, which helps create a textured, beachy hair look, and the Hairdresser's Invisible Oil, which provides hydration and UV protection without weighing hair down.
The company also places a strong emphasis on education, operating the Bumble and bumble University in New York City. This educational facility offers advanced training to hairdressers and salon professionals from around the world, focusing on both technical skills and creative inspiration.
Cultural Impact
Bumble and bumble has had a significant impact on hair styling trends and salon culture. Its products and styling techniques are frequently featured in major fashion magazines and have been used backstage at fashion shows, influencing hair trends on a global scale.
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