Tostitos

American brand of tortilla chips and dips

Tostitos brand logo

Tostitos is a brand of tortilla chips and dips produced by Frito-Lay, a division of PepsiCo. Introduced in 1979, Tostitos has become a popular snack choice in the United States and around the world. The brand is known for its wide variety of tortilla chips and complementary dips, making it a staple at parties and gatherings.

History

Tostitos was launched in 1979 as a new product line by Frito-Lay, aiming to capture the growing popularity of Mexican-style snacks in the United States. The brand quickly gained popularity due to its authentic taste and texture, which closely resembled traditional Mexican tortilla chips. Over the years, Tostitos expanded its product line to include various flavors and styles of chips, as well as a range of dips.

Products

Tostitos offers a variety of products, including different styles of tortilla chips and a selection of dips.

Tortilla Chips

Tostitos Bite Size tortilla chips

The Tostitos brand includes several types of tortilla chips, each designed to cater to different tastes and preferences:

• Original: The classic Tostitos tortilla chips are lightly salted and made from white corn.
• Scoops!: These chips are shaped like small bowls, making them ideal for dipping.

  

  A sample of Tostitos Scoops!

• Bite Size: Smaller versions of the original chips, perfect for snacking.

  

  Tostitos Bite Size tortilla chips and Salsa Con Queso dip

• Hint of Lime: These chips are seasoned with a touch of lime flavor.
• Multigrain: Made with a blend of corn, oats, buckwheat, and other grains.

Dips

Tostitos also offers a range of dips designed to complement their chips:

• Salsa: Available in mild, medium, and hot varieties, Tostitos salsa is made with tomatoes, onions, and peppers.

  

  Tostitos Mild Chunky Salsa

• Queso: A cheese-based dip available in several flavors, including Salsa Con Queso and Zesty Bean & Cheese.
• Guacamole: A creamy avocado-based dip.
• Nacho Cheese: A classic cheese dip with a smooth texture.

  

  Tostitos Medium Nacho Cheese Dip

Marketing

Tostitos has been marketed as a fun and social snack, often associated with parties, sports events, and gatherings. The brand has sponsored various events and has been featured in numerous advertising campaigns that emphasize sharing and enjoyment.

Related pages

• Frito-Lay
• PepsiCo
• Tortilla chip
• Snack food