BK Chicken Fries

BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. The product was part of a series of product introductions designed to expand Burger King's menu with more sophisticated, adult-oriented fare made with higher-quality ingredients.

History

BK Chicken Fries were first introduced in 2005 as part of a menu expansion that was intended to cater to a more adult demographic looking for more sophisticated flavors than those typically found in a fast food restaurant. The product was discontinued in the United States in 2012, but was brought back in 2014 due to popular demand. Since then, BK Chicken Fries have become a staple item on the Burger King menu.

Product Description

BK Chicken Fries are made from white meat chicken coated in a light crispy breading seasoned with savory spices and herbs. They are shaped like a large french fry and are meant to be eaten in the same manner. They are typically served in a small cardboard box, similar to the containers of french fries, but with a wider, flatter design.

Marketing

The marketing of BK Chicken Fries has been a key component of their success. Burger King has used innovative and sometimes controversial marketing tactics to promote the product, including a heavy use of social media and digital advertising. The product has its own mascot, a chicken named Subservient Chicken who appeared in a series of viral marketing videos.

Reception

BK Chicken Fries have been well received by consumers. They have been praised for their taste, convenience, and novelty. However, they have also been criticized for their high fat and sodium content.

See Also

• List of Burger King products
• Fast food chicken

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  BK Chicken Fries (2014)
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  BK Packaging