Trump Ice
Trump Ice
Trump Ice was a bottled water brand owned by Donald Trump, the 45th President of the United States. The brand was launched in 2003 and was marketed as a premium bottled water product. It was produced and distributed by Mountain Spring Waters of America and was available in various sizes.
History
Trump Ice was introduced to the market in 2003 as part of Donald Trump's efforts to expand his brand into various consumer products. The water was sourced from natural springs and was marketed as a high-quality, pure bottled water. The brand was part of the Trump Organization's portfolio of products, which included other ventures such as Trump Steaks and Trump Vodka.
The product was initially sold in Trump Hotels and Trump Golf properties, as well as in select retail locations. The branding prominently featured Donald Trump's name and image, capitalizing on his celebrity status and business reputation.
Marketing and Reception
Trump Ice was marketed with the tagline "The Purest Taste on Earth," emphasizing its purity and quality. The brand's marketing strategy relied heavily on Donald Trump's public persona and his reputation as a successful businessman.
Despite the initial marketing push, Trump Ice faced significant competition in the bottled water market, which was dominated by established brands such as Evian, Fiji Water, and Dasani. The brand struggled to gain a significant market share and was eventually discontinued.
Discontinuation
By the late 2000s, Trump Ice had largely disappeared from the market. The brand's discontinuation was attributed to several factors, including intense competition in the bottled water industry and the challenges of maintaining a niche product in a crowded market.
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