Ferrero

Ferrero is an Italian multinational company known for its wide range of confectionery and chocolate products. The company was founded in 1946 in Alba, Italy by Pietro Ferrero. Ferrero is one of the largest chocolate and confectionery companies in the world, renowned for its high-quality products and innovative marketing strategies.

History

Ferrero was established in 1946 by Pietro Ferrero, a pastry maker and chocolatier. The company initially gained fame with the creation of Nutella, a hazelnut and chocolate spread that has become a global phenomenon. Pietro's son, Michele Ferrero, took over the company in 1957 and expanded its product line and international presence.

Products

Ferrero is known for several iconic products, including:

• Nutella - A hazelnut and chocolate spread.
• Ferrero Rocher - A chocolate and hazelnut confectionery.
• Kinder Surprise - A chocolate egg with a toy inside.
• Tic Tac - A brand of small, hard mints.
• Mon Chéri - A chocolate with a cherry and liqueur filling.

Global Presence

Ferrero has a significant global presence, with operations in over 55 countries and products sold in more than 170 countries. The company has manufacturing plants in various locations, including Italy, Germany, France, and Canada.

Corporate Structure

Ferrero is a privately held company, with the Ferrero family maintaining control over its operations. The company is known for its secretive nature and strong emphasis on quality and innovation.

Sustainability Initiatives

Ferrero has committed to several sustainability initiatives, including responsible sourcing of raw materials, reducing environmental impact, and promoting social responsibility. The company aims to use 100% certified sustainable palm oil and has made significant strides in improving the sustainability of its cocoa supply chain.

See Also

• Nutella
• Ferrero Rocher
• Kinder Surprise
• Tic Tac
• Mon Chéri
• Alba, Piedmont
• Pietro Ferrero
• Michele Ferrero

External Links

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