Crush (drink): Difference between revisions

Latest revision as of 12:05, 8 March 2025

Carbonated soft drink brand

Crush is a brand of carbonated soft drinks owned and marketed internationally by Keurig Dr Pepper. Originally created as an orange soda, Crush now offers a variety of fruit-flavored beverages. The brand is known for its vibrant flavors and has been a staple in the soft drink industry for over a century.

History[edit]

The Crush brand was founded in 1911 by beverage and extract chemist Neil C. Ward. The original flavor, Orange Crush, was formulated by Ward and was first introduced to the market by Clayton J. Howel, president and founder of the Orange Crush Company. The drink quickly gained popularity due to its refreshing taste and innovative use of real orange pulp.

In the early years, Crush was marketed as a premium soda, emphasizing its use of real fruit juice and natural flavors. The brand expanded its flavor offerings in the 1920s and 1930s, introducing grape, lemon, and lime varieties. By the mid-20th century, Crush had become a household name in the United States and Canada.

Flavors[edit]

Crush is best known for its wide range of fruit-flavored sodas. The most popular flavors include:

Orange Crush: The original and most iconic flavor, known for its bright orange color and tangy taste.
Grape Crush: A sweet and fruity grape-flavored soda.
Strawberry Crush: A vibrant strawberry-flavored drink.
Pineapple Crush: A tropical pineapple-flavored soda, popular in certain regions.
Peach Crush: A sweet and juicy peach-flavored beverage.

In addition to these, Crush has experimented with various limited edition and regional flavors over the years, catering to local tastes and preferences.

Production and Distribution[edit]

Crush is produced and distributed by Keurig Dr Pepper in the United States and Canada. The brand is also available in other countries through various licensing agreements. The production process involves carbonating water, adding sweeteners, and blending in the signature fruit flavors.

Marketing and Branding[edit]

Crush has employed various marketing strategies over the years, including colorful advertising campaigns and memorable slogans. The brand's advertisements often highlight the refreshing and fruity nature of the drinks, appealing to a wide audience.

The Crush logo and packaging have evolved over time, maintaining a vibrant and playful aesthetic that reflects the brand's fun and fruity image.

Related pages[edit]

@@ Line 1: / Line 1: @@
 {{short description|Carbonated soft drink brand}}
+{{Use American English|date=October 2023}}
 {{Use mdy dates|date=October 2023}}
 [[File:Crush_Soda_Logo_New.png|Crush Soda Logo|thumb|right]]
-'''Crush''' is a brand of carbonated [[soft drink]]s owned and marketed internationally by [[Keurig Dr Pepper]]. Originally created as an orange soda, Crush is now available in a variety of fruit flavors. The brand has a long history and has been a popular choice among consumers for its refreshing taste and vibrant colors.
+'''Crush''' is a brand of carbonated [[soft drink]]s owned and marketed internationally by [[Keurig Dr Pepper]]. Originally created as an orange soda, Crush now offers a variety of fruit-flavored beverages. The brand is known for its vibrant flavors and has been a staple in the soft drink industry for over a century.
 ==History==
-The Crush brand was founded in 1911 by [[Neil C. Ward]], a beverage and extract chemist, and [[Clayton J. Howel]], president and founder of the Orange Crush Company. The original formula was developed by Ward, who perfected the process of blending ingredients to create a unique orange flavor. The drink was named "Orange Crush" to reflect the process of extracting oils from fresh oranges to achieve the drink's distinctive taste.
+The Crush brand was founded in 1911 by beverage and extract chemist Neil C. Ward. The original flavor, [[Orange Crush]], was formulated by Ward and was first introduced to the market by Clayton J. Howel, president and founder of the Orange Crush Company. The drink quickly gained popularity due to its refreshing taste and innovative use of real orange pulp.
 [[File:Orange_Crush_Ad_1921.png|Orange Crush Advertisement from 1921|thumb|left]]
-In the early years, Crush was marketed as a premium soda, with advertisements highlighting its natural ingredients and superior taste. The brand quickly gained popularity, and by the 1920s, it had expanded its product line to include other fruit flavors such as lemon and lime.
+In the early years, Crush was marketed as a premium soda, emphasizing its use of real fruit juice and natural flavors. The brand expanded its flavor offerings in the 1920s and 1930s, introducing [[grape]], [[lemon]], and [[lime]] varieties. By the mid-20th century, Crush had become a household name in the United States and Canada.
 ==Flavors==
-Crush is known for its wide range of fruit-flavored sodas. While the original Orange Crush remains a staple, the brand has introduced numerous other flavors over the years, including:
+Crush is best known for its wide range of fruit-flavored sodas. The most popular flavors include:
-* Grape
+* '''Orange Crush''': The original and most iconic flavor, known for its bright orange color and tangy taste.
-* Strawberry
+* '''Grape Crush''': A sweet and fruity grape-flavored soda.
-* Pineapple
+* '''Strawberry Crush''': A vibrant strawberry-flavored drink.
-* Watermelon
+* '''Pineapple Crush''': A tropical pineapple-flavored soda, popular in certain regions.
-* Peach
+* '''Peach Crush''': A sweet and juicy peach-flavored beverage.
-* Cherry
-These flavors are available in various regions, with some being more popular in certain markets than others. The brand continues to innovate and introduce new flavors to meet consumer demand.
+In addition to these, Crush has experimented with various limited edition and regional flavors over the years, catering to local tastes and preferences.
 ==Production and Distribution==
-Crush is produced and distributed by [[Keurig Dr Pepper]] in the United States and [[Canada Dry Motts]] in Canada. The brand is also available in other countries through various licensing agreements. The production process involves blending carbonated water with high-quality flavorings and sweeteners to create the signature taste of Crush sodas.
+Crush is produced and distributed by [[Keurig Dr Pepper]] in the United States and Canada. The brand is also available in other countries through various licensing agreements. The production process involves carbonating water, adding sweeteners, and blending in the signature fruit flavors.
-==Marketing==
+==Marketing and Branding==
-Crush has employed various marketing strategies over the years to maintain its position in the competitive soft drink market. The brand has used colorful and eye-catching packaging, as well as engaging advertising campaigns, to attract consumers. In recent years, Crush has also leveraged social media and digital marketing to reach a broader audience.
+Crush has employed various marketing strategies over the years, including colorful advertising campaigns and memorable slogans. The brand's advertisements often highlight the refreshing and fruity nature of the drinks, appealing to a wide audience.
+The Crush logo and packaging have evolved over time, maintaining a vibrant and playful aesthetic that reflects the brand's fun and fruity image.
 ==Related pages==
@@ Line 35: / Line 37: @@
 * [[Soft drink]]
 * [[Carbonation]]
-* [[Fruit soda]]
+* [[Fruit juice]]
 [[Category:Soft drinks]]
 [[Category:Keurig Dr Pepper brands]]
 [[Category:Products introduced in 1911]]