Calbee

Calbee Inc. is a major Japanese snack food maker. It was founded on April 30, 1949, and its headquarters are located in Tokyo, Japan. Calbee produces a wide range of snack products including potato chips, corn chips, pretzels, and biscuits.

History

Calbee was established in Hiroshima in 1949 as Calbee Foods Co., Ltd. by Takashi Matsuo. The company was initially involved in the sale of foodstuffs such as wheat and corn. In 1964, Calbee introduced its first potato chips to the market, which quickly gained popularity and became a staple snack in Japan.

Products

Calbee's product line includes a variety of snacks. The most popular among them are the potato chips, which come in a variety of flavors such as salt, seaweed, and consommé. Another popular product is the Jagarico and Jagabee potato stick snacks, which are known for their unique, crunchy texture. Calbee also produces a line of granola products, known as Frugra, which is a popular breakfast food in Japan.

International Presence

Calbee has a significant international presence, with subsidiaries in North America, Europe, and Asia. The company's products are sold in over 30 countries worldwide. In 2012, Calbee established a joint venture with PepsiCo, one of the world's leading food and beverage companies, to manufacture and sell snack products in Japan.

Environmental Initiatives

Calbee is committed to environmental sustainability and has implemented various initiatives to reduce its environmental impact. These include efforts to reduce CO2 emissions, promote recycling, and use sustainable ingredients in their products.

See Also

• List of food companies
• Snack food
• PepsiCo

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