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| == Value Menu ==
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| | | File:dollar_menu1.jpg|Value menu |
| The '''Value Menu''' is a selection of menu items offered by fast-food restaurants at a reduced price. These menus are designed to provide customers with affordable meal options, often featuring smaller portion sizes or simplified versions of popular items. The concept of the value menu has become a staple in the fast-food industry, appealing to budget-conscious consumers.
| | File:Value_menu_hamburgers.jpg|Value menu hamburgers |
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| [[File:dollar_menu1.jpg|thumb|A typical value menu board.]]
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| == History ==
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| The concept of the value menu emerged in the late 1980s and early 1990s as fast-food chains sought to attract more customers by offering lower-priced items. [[McDonald's]], [[Burger King]], and [[Wendy's]] were among the first to introduce value menus, each with their own unique offerings. The introduction of these menus was a response to increasing competition and a desire to maintain customer loyalty.
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| == Popular Items ==
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| Value menus typically include a variety of items such as [[hamburgers]], [[chicken nuggets]], [[french fries]], and [[soft drinks]]. These items are often priced at a dollar or less, making them an attractive option for customers looking for a quick and inexpensive meal.
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| [[File:Value_menu_hamburgers.jpg|thumb|Hamburgers are a common item on value menus.]]
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| == Marketing Strategies ==
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| Fast-food chains use various marketing strategies to promote their value menus. These include advertising campaigns that highlight the affordability and convenience of the menu items. Additionally, value menus are often prominently displayed in restaurants to catch the attention of customers.
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| == Impact on the Industry ==
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| The introduction of value menus has had a significant impact on the fast-food industry. It has led to increased competition among chains to offer the best deals, resulting in a wider variety of options for consumers. However, it has also raised concerns about the nutritional quality of the food offered at such low prices.
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| == Related Pages ==
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| * [[Fast food]]
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| * [[McDonald's]]
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| * [[Burger King]]
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| * [[Wendy's]]
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| {{Reflist}}
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| [[Category:Fast food]]
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| [[Category:Restaurant terminology]]
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Value menu hamburgers
