Tango (drink): Difference between revisions

Revision as of 10:47, 15 February 2025

A popular carbonated soft drink

A bottle of Tango orange drink

Tango is a brand of carbonated soft drinks primarily sold in the United Kingdom. It is known for its distinctive fruit flavors and vibrant marketing campaigns. The drink was first launched in the 1950s and has since become a staple in the British soft drink market.

History

Tango was introduced in the 1950s by Beecham Group, a British pharmaceutical company that later became part of GlaxoSmithKline. The brand gained popularity in the 1990s with its memorable advertising campaigns, including the famous "You know when you've been Tango'd" slogan.

Flavors

Tango is available in a variety of fruit flavors, with the most popular being orange. Other flavors include apple, cherry, and tropical. The brand has also experimented with limited edition flavors over the years.

Marketing

Tango's marketing has been characterized by its bold and humorous approach. The "You know when you've been Tango'd" campaign featured a series of television advertisements that became iconic in British pop culture. These ads often involved a person being slapped or otherwise surprised by an orange-clad character, symbolizing the intense flavor of the drink.

Production

Tango is produced by Britvic, a leading soft drink manufacturer in the UK. The drink is available in various packaging options, including cans, bottles, and multipacks.

Cultural Impact

Tango has had a significant impact on British culture, particularly in the realm of advertising. The brand's campaigns have been studied in marketing courses and are often cited as examples of effective advertising strategies.

Related pages

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-'''Tango''' is a popular [[soft drink]] that originated in the [[United Kingdom]]. First introduced in the 1950s, Tango has become a well-loved brand within the [[beverage industry]], known for its wide range of flavors and distinctive advertising campaigns. The drink is produced by [[Britvic]], one of the leading soft drinks companies in the UK.
+{{short description|A popular carbonated soft drink}}
+{{Use dmy dates|date=October 2023}}
+[[File:Tango_drink.JPG|thumb|right|A bottle of Tango orange drink]]
+'''Tango''' is a brand of [[carbonated soft drink]]s primarily sold in the [[United Kingdom]]. It is known for its distinctive fruit flavors and vibrant marketing campaigns. The drink was first launched in the 1950s and has since become a staple in the British soft drink market.
 ==History==
-The origins of Tango can be traced back to the 1950s when it was first launched in the UK. Over the years, Tango has undergone several rebrandings and formula changes, adapting to consumer preferences and market trends. The brand gained significant popularity in the 1990s, thanks in part to its innovative and often humorous advertising campaigns, which have become a hallmark of the Tango brand.
+Tango was introduced in the 1950s by [[Beecham Group]], a British pharmaceutical company that later became part of [[GlaxoSmithKline]]. The brand gained popularity in the 1990s with its memorable advertising campaigns, including the famous "You know when you've been Tango'd" slogan.
 ==Flavors==
-Tango offers a variety of flavors, catering to a wide range of tastes. Some of the most popular flavors include:
+Tango is available in a variety of fruit flavors, with the most popular being [[orange]]. Other flavors include [[apple]], [[cherry]], and [[tropical]]. The brand has also experimented with limited edition flavors over the years.
-* Orange – The original and most iconic flavor of Tango.
-* Apple – A crisp and refreshing option.
-* Cherry – A sweet and tangy choice.
-* Lemon – Known for its zesty and refreshing taste.
-* Blackcurrant – A newer addition, offering a rich and fruity flavor.
-In addition to these core flavors, Tango occasionally releases limited edition and seasonal flavors, further expanding its product range.
-==Advertising==
+==Marketing==
-Tango is renowned for its bold and often controversial advertising campaigns. One of the most memorable ads from the 1990s featured a character known as the "Tango Man," who would slap Tango drinkers on the cheeks, symbolizing the drink's intense flavor. While these advertisements helped to establish Tango's brand identity, they also attracted criticism and led to changes in advertising standards in the UK.
+Tango's marketing has been characterized by its bold and humorous approach. The "You know when you've been Tango'd" campaign featured a series of television advertisements that became iconic in British pop culture. These ads often involved a person being slapped or otherwise surprised by an orange-clad character, symbolizing the intense flavor of the drink.
-==Product Variants==
+==Production==
-Besides the standard carbonated soft drink, Tango has introduced several product variants over the years, including:
+Tango is produced by [[Britvic]], a leading soft drink manufacturer in the UK. The drink is available in various packaging options, including cans, bottles, and multipacks.
-* Tango Ice Blast – A frozen slush version of the drink, available in cinemas and amusement parks.
-* Tango Sugar-Free – A low-calorie option catering to health-conscious consumers.
-* Tango Tropical – A blend of tropical fruit flavors, offering a unique taste experience.
 ==Cultural Impact==
-Tango has made a significant impact on British pop culture, with its advertisements and slogans becoming part of the cultural lexicon. The brand has also been involved in various promotional events and sponsorships, further embedding itself in the fabric of British society.
+Tango has had a significant impact on British culture, particularly in the realm of advertising. The brand's campaigns have been studied in marketing courses and are often cited as examples of effective advertising strategies.
-==See Also==
+==Related pages==
-* [[Soft drink]]
+* [[Carbonated soft drink]]
 * [[Britvic]]
-* [[Beverage industry]]
+* [[GlaxoSmithKline]]
-* [[Advertising campaign]]
+* [[Advertising campaigns]]
 [[Category:Soft drinks]]
 [[Category:British brands]]
-[[Category:Britvic brands]]
+[[Category:Products introduced in the 1950s]]
-{{food-stub}}