Sourz: Difference between revisions

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[[image:Sourz_logo.jpg|thumb|left]] [[file:Interior_of_the_New_Inn,_Wetherby_(23rd_April_2023)_006.jpg|thumb|left]] '''Sourz''' is a brand of fruit-flavored liqueurs owned by [[Beam Suntory]]. It is known for its vibrant colors and sweet, tangy taste. Sourz is often used in cocktails and is popular in the United Kingdom and other parts of Europe.
 
{{Infobox beverage
| name = Sourz
| image =
| caption =
| type = Liqueur
| manufacturer = Beam Suntory
| origin = United Kingdom
| introduced = 1999
| abv = 15%
| proof = 30
}}
 
'''Sourz''' is a brand of [[liqueur]] owned by [[Beam Suntory]]. It is known for its sweet and sour flavor profile and is often used in cocktails or consumed as a shot. Sourz is available in a variety of fruit flavors, including [[apple]], [[cherry]], [[raspberry]], [[tropical]], and [[rainbow ice]].


==History==
==History==
Sourz was first introduced in the late 1990s. The brand quickly gained popularity due to its unique flavor profile and versatility in mixed drinks. Over the years, Sourz has expanded its range to include a variety of fruit flavors.
Sourz was first introduced in the [[United Kingdom]] in 1999. Since its launch, it has gained popularity for its distinctive taste and versatility in mixed drinks. The brand has expanded its flavor offerings over the years to cater to a wide range of consumer preferences.


==Flavors==
==Flavors==
Sourz offers a wide range of flavors, each characterized by its distinct fruit taste and bright color. Some of the most popular flavors include:
Sourz offers a diverse range of flavors, each designed to provide a unique taste experience. Some of the popular flavors include:
* [[Sourz Apple]]
* [[Sourz Cherry]]
* [[Sourz Raspberry]]
* [[Sourz Tropical]]
* [[Sourz Passion Fruit]]
* [[Sourz Mango]]


==Usage==
* '''Apple''' - A crisp and tangy flavor with a sweet finish.
Sourz is commonly used in cocktails and mixed drinks. Its sweet and sour taste makes it a popular choice for creating vibrant and flavorful beverages. Some popular cocktails that use Sourz include:
* '''Cherry''' - A bold and fruity flavor with a sour kick.
* Sourz Apple Martini
* '''Raspberry''' - A sweet and tart flavor that is refreshing and vibrant.
* Sourz Cherry Bomb
* '''Tropical''' - A blend of exotic fruits that delivers a taste of the tropics.
* Sourz Raspberry Fizz
* '''Rainbow Ice''' - A colorful and fun flavor that combines multiple fruit notes.
 
==Consumption==
Sourz is typically consumed as a [[shot (alcohol)|shot]] or used as a mixer in various [[cocktail]]s. Its sweet and sour profile makes it a popular choice for creating vibrant and flavorful drinks. Some popular cocktails featuring Sourz include the Sourz Apple Martini and the Sourz Cherry Bomb.


==Marketing==
==Marketing==
Sourz has been marketed primarily towards young adults, with a focus on nightlife and social gatherings. The brand's colorful packaging and bold flavors are designed to appeal to this demographic.
Sourz has been marketed with a focus on its fun and vibrant image, appealing to a younger demographic. The brand often engages in promotional activities and events to connect with its audience and showcase its range of flavors.
 
==Production==
Sourz is produced by [[Beam Suntory]], a subsidiary of [[Suntory Holdings]]. The production process involves blending fruit flavors with alcohol to create the distinctive taste of Sourz.


==See also==
==See also==
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* [[Cocktail]]
* [[Cocktail]]
* [[Beam Suntory]]
* [[Beam Suntory]]
* [[Suntory Holdings]]


==References==
==References==
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==External links==
==External links==
{{Commons category|Sourz}}
* [Official Sourz website](https://www.sourz.com)


[[Category:Liqueurs]]
[[Category:Liqueurs]]
[[Category:Brand name liqueurs]]
[[Category:British brands]]
[[Category:Products introduced in 1999]]
[[Category:Beam Suntory brands]]
[[Category:Beam Suntory brands]]
[[Category:Alcoholic drink brands]]
{{alcoholic-drink-stub}}

Revision as of 20:46, 30 December 2024


Sourz



TypeLiqueur
ManufacturerBeam Suntory
Distributor
Country of origin United Kingdom
Region of origin
Introduced1999
Discontinued
Alcohol by volume 15%
Proof (US)30
Colour


Sourz is a brand of liqueur owned by Beam Suntory. It is known for its sweet and sour flavor profile and is often used in cocktails or consumed as a shot. Sourz is available in a variety of fruit flavors, including apple, cherry, raspberry, tropical, and rainbow ice.

History

Sourz was first introduced in the United Kingdom in 1999. Since its launch, it has gained popularity for its distinctive taste and versatility in mixed drinks. The brand has expanded its flavor offerings over the years to cater to a wide range of consumer preferences.

Flavors

Sourz offers a diverse range of flavors, each designed to provide a unique taste experience. Some of the popular flavors include:

  • Apple - A crisp and tangy flavor with a sweet finish.
  • Cherry - A bold and fruity flavor with a sour kick.
  • Raspberry - A sweet and tart flavor that is refreshing and vibrant.
  • Tropical - A blend of exotic fruits that delivers a taste of the tropics.
  • Rainbow Ice - A colorful and fun flavor that combines multiple fruit notes.

Consumption

Sourz is typically consumed as a shot or used as a mixer in various cocktails. Its sweet and sour profile makes it a popular choice for creating vibrant and flavorful drinks. Some popular cocktails featuring Sourz include the Sourz Apple Martini and the Sourz Cherry Bomb.

Marketing

Sourz has been marketed with a focus on its fun and vibrant image, appealing to a younger demographic. The brand often engages in promotional activities and events to connect with its audience and showcase its range of flavors.

See also

References

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External links