Finish (detergent)

Finish is a brand of dishwashing detergent products owned by Reckitt Benckiser. It is one of the leading dishwasher detergent brands globally. The brand's range includes tablets, powders, and gels, as well as additives like rinse aid and dishwasher salt. Finish products are marketed with a focus on their ability to provide a superior clean and shine to dishware, glassware, and cutlery in dishwashing machines.

History

Finish originated in the United States in the 1950s, initially introduced as a rinse aid product. Over the decades, it expanded its product line to include various forms of dishwasher detergents and additives, catering to the evolving needs of consumers and advancements in dishwasher technology. The brand has been at the forefront of introducing innovative solutions in the dishwashing detergent market, such as the first biodegradable detergent and water-soluble wrapper for dishwasher tablets.

Products

Finish offers a wide range of dishwashing products, including:

• Finish Quantum: A high-performance dishwasher tablet designed to remove tough food residues and provide a shine to dishes.
• Finish All in 1: These tablets combine the functions of detergent, salt, and rinse aid to simplify the dishwashing process.
• Finish Powerball: Tablets that contain a pre-soaking action to loosen tough food stains before the main wash cycle.
• Finish Gel: A gel detergent that provides a powerful clean and is easy to measure for each load.
• Finish Powder: A powdered form of dishwasher detergent that allows for adjustable dosing based on the size of the load or the level of soil.
• Finish Rinse Aid: An additive that speeds up drying and prevents water spots and streaking on glassware.
• Finish Dishwasher Cleaner: A product designed to clean the dishwasher itself, removing grease and limescale build-up to maintain performance.

Environmental Initiatives

Finish has undertaken several initiatives to reduce its environmental impact. This includes the development of phosphate-free detergents, the use of recyclable packaging, and efforts to minimize water usage in dishwashing processes. The brand also promotes the environmental benefits of using dishwashers over hand washing, citing reduced water and energy consumption.

Market Presence

Finish products are available in numerous countries around the world, making it a globally recognized brand in the dishwashing detergent market. The brand's success can be attributed to its continuous innovation, quality products, and effective marketing strategies that emphasize the efficiency and convenience of using Finish products in everyday life.

See Also

• Dishwashing
• Reckitt Benckiser
• Environmental impact of cleaning agents

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